Advertising Agencies in Pakistan
In Pakistan, basic objective of Advertising agencies is to gain potential consumers rather than making creative, idealistic and materialistic advertisements. They are making ads to attract consumers and that is why impact and affect of that advertisement is less and works for a really small span of time. Mostly advertisements in Pakistan speaks of the promotion but less about company and its image building. Nowadays, advertising agencies in Pakistan are working hard to be more creative than being cheap but that would consume a lot of time to reshaping viewers mentality and acceptance to new and different things. Digital media is increasing immensely and progressing that’s why they need to be more effective and impactful.
Advertisements completely depends on the company, what do they want. But now companies require very creative and innovative advertisements for promotions. And an ad which could work for a longer time and a very creative ad with huge impact.
While making an ad budget matters a lot and agencies need to remain within the target give to them by companies. Making of advertisements within the budget matters a lot and is a difficult task. If the ad is based on celebrity endorsements, then they need to have huge budget. People automatically have a lot of love and affection to an ad of their favorite celebrity. Digital Media is increasing because people are changing. They have less time, tolerance, and things are becoming so predictable, that you need to come up with something really unique to gain attentions. New and latest technologies are entering the field. Everything is becoming technical and digitalized. Trends change time to time and Pakistan is at level of changing.
Advertisements could be visual and audio. Ads can be made for various medians like; Radio, Television, Newspaper, Internet, Hooding, Road furniture’s, Pamphlets and Brochures. Today all sources of medians are very effective and helpful. Advertising agencies are even responsible for arranging sets, actors, and whole crew for completing the task.
Competition is really tough between new entrants and business and on the other side advertising is not just about making ad for people to know about the product but also to increase the sales of the company, using some marketing strategies. If an advertising agency is doing a great job then they can get a lot more clients and word of mouth will do the rest. Any factor of both sides can’t be ignored because both want priorities to be fulfilled. This would be beneficial for both.
Some advertisements are well known in Pakistan and their ads are really appreciated amongst viewers. They have a unique trade mark and a typical way of making ad but still it is applauded each time by viewers. You can these advertising agencies monsters of advertising field because they have set a trade mark and have their own market standing. They are setting a standard in market which is difficult to match. Increase in competitions amongst companies is increasing need of more and more advertising agencies. In future Pakistan seems to be on complete different level in advertising field.