Marketing Agencies in Pakistan
There are various types of marketing agencies but normally all the marketing agencies fulfill needs of the client company in completing their goals. Different types of agencies consist of Marketing agencies, advertising agencies, promotion agencies, public relations agencies, direct agencies, and internet agencies, design agencies, social media agencies, design agencies, media buying and planning agencies and specialty agencies. All these agencies differ in terms of work but the only similarity is they all deliver different strategies to fulfill needs of companies.
Marketing agencies' main role is to make strategic plans for different companies and agencies. Marketing agencies make all important moves to build an attempting, profitable and low budget marketing plans. These agencies fulfill all the requirements and demands of companies. Some huge companies have their own marketing department to fulfill company goals.
Agencies prepare campaigns to list things to market things. Agencies need to do things within the budge given by a company. It is very important for an agency to plan strategy without skipping assigned budget. An agency doesn’t get paid by till the time company itself doesn’t approves it. Agencies need to use unique and different way each time to target aims of a company.
Advertising is one of the oldest and most used types of agency. Even smallest and largest companies used this agency to target and achieve its goals. Until 1996, when there was no web browsing agencies, this was the most used agency. Internet, outdoor and radio job was and will always remain the main to shape up companies image and target it into consumers mind. Several news ways of advertising had been added to this agency but job is still the same. Normally small advertising agencies cater with print ads and large with audio visual, printing and internet jobs too. The area of working is overlapped by the Advertising companies and advertising agencies.
Media buying and planning agencies is another type of agency which specifically does research, strategy, placement, planning and buying of all types of media including television advertisements, print advertisements, internet and magazines. Now a day’s new agency becoming is Promotional agencies. Huge and small companies all need this agency to target audience and for increasing their sails. Public Relation agencies often deals with event marketing of various companies. Again Public relation agencies could be in build. There are many big companies whom have their own Public relation departments. A new trend of direct promotions through direct agencies sends direct mails on internet to audience as internet marketing. Targeted audience personally and directly get exposed to the promotion. New companies contact brand building agencies for building an image in market before the company enters the market. They build image, logos, name development, environmental and graphic designing of a product.
Social networking websites are also a source of marketing. Many agencies used it as a strong median to promote and fulfill there aims. Facebook, Twitter, YouTube, linkedin, pinterest and instagram are also new social medians used by companies and agencies for marketing. These sources are used by Social, Direct and internet agencies for marketing. No matter which agency a company is approaching ,they approach them only to fulfill their targeted goal and aim within the given budget.